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Troubleshoot the words and pictures which make up your own advertising to make sure youre not credit report scores free South Carolina unwittingly sending socially negative messages.

Set and communicate a written set of standards to internal and external staff who touch your advertising. For example: credit report scores free South Carolina We will not use media or create advertising that contains a preponderance of gratuitous violence, objectifies or exploits women, portrays unsafe sexual practices without consequences, portrays aggression and disrespect as humorous or attractive, displays irresponsible credit report scores free South Carolina use of drugs or alcohol, or credit report scores free South Carolina encourages unhealthy body image. We will be particularly careful with regard to advertising and media which are credit report scores free South Carolina widely accessible to children.

Educate yourself and your staff by providing media literacy opportunities.

Fight the concentration of media ownership by sponsoring or creating alternative media vehicles at every opportunity. This is the new frontier that has barely been explored. Its credit report scores free South Carolina the idea that advertising, in and of itself, can be a socially positive event.

It starts with the premise that advertising persuades. And, therefore, that it can be used to persuade society and the people therein, credit report scores free South Carolina to do healthy, peaceful, sustainable, humane and decent things. contact free credit report It believes that advertising which promotes positive attitudes and behaviors creates a net-positive community credit report scores free South Carolina dividend. Just as surely as locating a plant in the inner city, or reducing packaging, or creating a family-friendly workplace or providing a living wage.

It moves advertising from something which can help a common credit report scores free South Carolina good enterprise achieve its mission, to something which is part of the mission. The difficult part is defining and deciding what is really a meaningful message, and by whose standard. And, having done that, connecting that message to the brand, since credit report scores free South Carolina the advertising must still deliver some sort of return on the advertisers credit report scores free South Carolina investment. It can be done, and a few enlightened advertisers are already doing it. For example:

A progressive credit report scores free South Carolina long distance company uses its advertising as a bully pulpit for influencing key legislation. get credit report online A clothing company uses its ads as a forum for disenfranchised youth to tell adults credit report scores free South Carolina how theyd like to change the credit report scores free South Carolina world. A healthcare system sponsors radio credit report scores free South Carolina ads which quietly suggest personal actions we can all take to reduce violence, isolation and anger in our community. A condom company depicts men and women as erotic partners, going against the macho-male-as-conqueror norm. A credit report scores free South Carolina state health agency runs ads in inner city media, making heroes of everyday peacemakers.

A toy store offers to buy back toy weapons from children.

Higher Ground Advertising represents virgin territory which offers a potential social and marketing home run to any organization with the courage to try it. It combines the best of the other dimensions and takes the advertiser to a new level. Reaching for the Higher credit report scores free South Carolina Ground To advertise on higher ground is really quite simple. You have to believe that if advertising can credit report scores free South Carolina make people buy junk they dont need, it can also make them buy ideas we all need.

You credit report scores free South Carolina have to believe that advertising has as much potential for good credit report scores free South Carolina or bad as any other activity your organization undertakes. get a free credit score report And, therefore, that you have a responsibility to wield it for the good. You have credit report scores free South Carolina to believe that there is an inherently good idea at the core of your enterprise which is somehow parallel to an inherently good idea at the core of our communities and world. You have to believe that connecting the two will ultimately be good for you organization.

And you have to believe that if you dont advertise on higher ground, your competitors surely wont either.